I鈥檇 like to start by saying thank you. Thank you to my parents, who, from the start, convinced me I could do anything.

I want to thank my professors and Dean Rutenbeck. And lastly, I want to thank the Class of 2018 for making these last four years unforgettable.

My freshman year, I laid low. It was as if I didn鈥檛 want anyone to know I even went to school here. I shuffled between class and Anderson Hall, and made the occasional stop at TDR to slurp up some macaroni and cheese. I was a nervous and shy Midwesterner who just wanted to get this over with.

And then Yik Yak happened.

Most of us can remember Yik Yak, a social media app that allowed users to post content anonymously. It seemed like everyone was on it.

When racist messages began surfacing on the app, I felt lost and confused. I鈥檇 pined after 小蓝视频 since my sophomore year of high school. This wasn鈥檛 what I鈥檇 signed up for.

It didn鈥檛 stop there, either. Next, there was the banana incident and a slew of other hateful attacks that seemed determined to tear our community apart.

In a time of hurt and confusion, I turned to what I knew best 鈥� writing. This is when I joined The Blackprint, 小蓝视频鈥檚 online news and culture publication for students of color. I had the honor of serving as editor-in-chief this past school year. The Blackprint helped me find my voice. And as I found my voice, I also found my passion.

I love the School of Communication because every student cares about something. Whether it鈥檚 covering environmental justice protests outside the White House or combating racism on campus, we each feel a sense of responsibility to leave this place a little better than we found it.

I have a good friend who operates like a mini public relations firm. He鈥檚 used what he鈥檚 learned in SOC to completely revamp our university鈥檚 advocacy center, and fight harder than anyone I鈥檝e seen for students鈥� rights.

Another colleague of mine is a master both behind and in front of a video camera. She鈥檚 used her video and production skills to highlight extraordinary Muslim women in her own web show.

And, there鈥檚 the young journalist, who used her Dean鈥檚 Internship at NBC Washington as a platform to speak about something close to her heart - immigration and keeping our Dreamers safe.

SOC feeds our innate desire to change the world. While some may pass communications majors off as air-headed kids just looking for an easy degree, we prove that we are the forward-thinking innovators the world needs, who can write a Tweet, a press release and everything in between.

This, of course, could not have been done without our professors: Amy Eisman, Priya Doshi, Sherri Williams, Jeremiah Patterson. Each of these people - and so many more - have pushed us along this journey. They鈥檝e mentored us. They鈥檝e written letters of recommendation. And today, they will help us celebrate our graduation.

We are inheriting a world that seems scary and challenging. And that鈥檚 because, a lot of the time, it is. But, we don鈥檛 harp on problems, we work to find solutions. It鈥檚 simply the SOC way.

So, good luck and congratulations. To the class of 2018: We did it. Thank you.

I am not supposed to be here. I thought that way not too long ago. Not because of my ethnic background or socio-economic status, or because less than 25% of black residents of Washington D.C. over the age of 25 have even a bachelor's degree.

No, I was not supposed to be here because I like so many others believed that I didn't need a college education to reach my goals.

I believed that with stellar planning, my above average intellect, and impeccable problem solving skills, I could make it wherever I wanted to be without a degree.

Now, that may or may not have ultimately been true, however, as I got closer to a decade from deciding as a junior in undergrad that there were better ways I could be applying my time, I found myself wondering if my time was actually being wasted, and my potential unrealized.

Christopher Nolan, acclaimed director, writer and producer, once said that 鈥淲e all wake up wanting to live our lives the way we know we should, but we usually don鈥檛.鈥� Though at the time he was talking about Batman, my obvious similarities to the handsome, playboy and socialite Bruce Wayne made this quote hit home to me.

See, during my time out of school, I wasn鈥檛 a slacker living in my parents basement or crashing on my best friend鈥檚 couch. I was living on my own, had a decent income, and was pretty well known on the local arts scene. I knew, however, that I could be, rather, I should be achieving on a far higher level.

I knew that a degree would open doors in the workforce. I though, am not a workforce kind of person. I鈥檓 a creative, a freelancer. I pick up gigs a few days here, a few hours there, and spend most of my time with artists, writing and conceptualizing. I wake up when the universe tells me, I go to sleep at 3am. My lifestyle is not particularly conducive to a 9-5 work schedule.

What a degree would do for me more importantly, is lend credibility to my already existing talent. To let people know that I am both competent and confident in the field I had chosen, which for me was filmmaking.

And being in school, being back in that environment with like-minded people, each striving to achieve some level of success in my field, being around professors, each of whom have thrived in spaces I鈥檓 still trying to reach, I knew would strengthen my network, provide me with new allies and collaborators, and allow me to gauge my abilities against those of my peers and and mentors.

With a new perspective and a much clearer outlook, I enrolled back in undergrad, receiving my degree from Howard University in 2015 and that very same fall, came straight to 小蓝视频 to continue my education with my sights set on an MFA in Film and Electronic Media.

I was in the room with, and learning from, distinguished professors, recognized professionals in my chosen field. The Emmy award winning Larry Engel, a member of the Directors Guild of America. Producer/Director Randall Blair whose films have shown at Berlin and Sundance. Writer/Director Claudia Myers who鈥檚 had films premiere at Tribeca, and whose characters have been brought to life by some of the most recognizable names in Hollywood. And of course Russell Williams, a fellow D.C. native, and the recipient of two Academy Awards and two Emmys for sound.

小蓝视频 provided me access to these accomplished individuals, but I had to put myself in the room.

George Lucas once said, 鈥淎 director makes 100 decisions an hour, if you don鈥檛 know how to make the right decision, you鈥檙e not a director鈥�.

Today I'm a director, but it's only because I made the right decision.

Thank You.

Thank you so much, President Burwell, Chairman Cassell, Dean Rutenbeck, members of the Board of Trustees, faculty, parents, family members, friends, distinguished guests and of course, the class of 2018!

It may not look like it on the surface鈥擨 might look a little older, a lot grayer鈥� and definitely balder鈥攂ut we have more in common than you might think. Like you, this is my first 小蓝视频 commencement ceremony. The truth is, I never walked at my own graduation. I don鈥檛 really remember why鈥擨 was too busy, too cool, too hungover, too something. Not surprisingly, it鈥檚 always made me a little sad.

That鈥檚 one of the many reasons why today is so special to me. It鈥檚 not often in your life that you get a reboot. So, a deep and heartfelt thanks to 小蓝视频 and to all of you and your families for inviting me to join you for this wonderful occasion.

I also want to give shout outs to my many employees who are 小蓝视频 graduates, my wife Jacqueline, proud member of the class of 1984, and somewhere in the crowd, Leigh Umans, who sent me a thoughtful message on LinkedIn. Thanks Leigh.

My ears always perk up when I hear from an 小蓝视频 student. As a proud alum, I feel invested in your future, and I love when SOC students make their yearly visit to our New York office. So, this summer, we are bringing eight of your best and brightest to our DC office as part of a fellowship program we launched, along with SOC, to increase diversity in PR. They鈥檒l design and build their own integrated PR agency鈥攁nd work with some of our biggest clients. Bringing together teams like this one鈥攊ndividuals with unique backgrounds, skillsets, and experiences鈥攚on鈥檛 just benefit my firm. It will also help us figure out how to address one of the most critical issues facing the communications field today.

So, let me tell you a little about myself. I grew up immersed in the issues of the day. For as long as I can remember, my family dinner table was full of political debates鈥攂oth large and small, both local and national. We covered everything from the school board to the space race. Everything from the Cold War to civil rights.

It didn鈥檛 take long for me to stop talking about these things and start acting on them. My first act of advocacy was trying to stop a development that threatened to take over the field where I played. I went door to door with the mailman, whose name was Milton, to get petitions signed. We won. It was my first taste of victory. I was four years old.

I was hooked pretty much from that moment on. My values began developing, and I learned that my calling was to help people鈥� to change my community, my country and the world for the better. I knew that鈥檚 what I had to do. And I knew that politics would be the platform.

By the time I had to pick a college, I was in a hurry to get started with my career. I believed 小蓝视频 was the perfect place to make that happen鈥攖hat it was the place that could put me, as the Hamilton lyric goes, 鈥渋n the room where it happens.鈥�

And I was right: Before the beginning of my sophomore year, I鈥檇 worked on a presidential campaign and inauguration, and I was serving as a full-time assistant to New Jersey鈥檚 governor in his Washington office. I was learning about politics and power by day, history and economics at 小蓝视频 by night.

I took a year off to help run three states for President Carter鈥檚 reelection鈥攚e lost鈥� badly鈥攁nd then finally, barely graduated in 1981. Since your only experience with the 80s has been using it as a party theme, or maybe watching Stranger Things, perhaps a quick refresher is in order:

Our hair was big. Our jeans were small.

Corporate profiteering was all the rage. There was no purpose over profit鈥攑rofit was the purpose. In fact, that era is best summed up by a line from the iconic movie Wall Street: 鈥淕reed is good.鈥�

At the same time, we experienced the dawn of a series of societal issues.

At home, we were struggling to address the growing numbers of homeless on our streets. We鈥檇 learned that our ozone layer was being damaged, and pesticides were making us sick. Women were fighting for equality in the workplace. The discovery of a new disease called HIV was creating fear and exclusion of LGBT people.

Around the world, the Cold War made us fear Russia鈥攁nd fear the idea of nuclear weapons in the hands of an unstable Communist leader. Famine in Africa brought musicians together with a call to Feed the World.

And we were still healing from a near-constitutional crisis from a morally challenged President.

If it sounds familiar, that鈥檚 because it was.

What I鈥檓 trying to say is, we鈥檝e seen many of today鈥檚 problems before. They鈥檙e just in different shapes, sizes and colors. Today, unfortunately for many of us, that color is decidedly orange.

While many of our challenges remain, a troubling new one has emerged that makes it harder to solve any single one of them: People no longer trust institutions of any kind. Not the government. Not the clergy. Not the media.

So, who do people trust? Well鈥攏o surprise here鈥攖hey trust each other, their friends and neighbors. But what is surprising, and what is a huge change, is that people are now looking to businesses to solve their problems. They believe businesses, not government, must be the agents of social change.

That鈥檚 the world you鈥檙e being launched into. But that鈥檚 also where you come in. And thank God you do.

Like every generation before you, you鈥檝e been given a label: Generation Z. For me, your entry into the workforce gives us so many reasons to hope. Because you are an amazing generation鈥攆ull of intelligence and intuition, passion and purpose.

You also have the best toolbox the world has ever seen. You have access to more information and better technology than my generation could dream of. And you know how to use it.

You have a world-class education from 小蓝视频. You were taught industry-leading, integrated skills, you had access to first-rate resources here on campus, and you had proximity to Washington鈥檚 power centers off of it.

You are uniquely qualified to blaze new trails. To move companies and markets. To restore trust and preserve this thing we call the truth.

It鈥檚 an enormous responsibility, to be sure. But you have enormous potential. So how do you tap into it? How do you become transformational leaders鈥攚hether you want to lead in PR, in politics, or in a company you create yourself?

These were the same questions I faced more than 40 years ago. The answers I found have become the guiding principles of not only my career, but also of my life. With apologies to my kids, Zachary, Melissa and Olivia, who have heard these way too many times before, I鈥檇 like to share just three of them with you today.

First: Nothing is more important than living your values. They need to guide all that you do, in business and in life. But, values, without ideas and action, are just feelings. We don鈥檛 change the world by feeling things, we change the world by doing them. Just look at the high school students from Parkland. They channeled their values and their ideas into action. And when they did, they made progress on what many said was an impossible issue. Whether in the workplace or in the public square, so can you. Because you have unprecedented power. So, use it!

Second: If you want to be a leader, act like one. Think beyond your role. Think like an owner. Act like an owner. Someone else might tell you to dress for the job you want. I鈥檓 here to tell you to start acting like you already have that job. That means learning every single aspect of the business, the industry, your stakeholders. It means doing more, working harder, raising your hand鈥� being 鈥渢hat鈥� person. Because there鈥檚 no magic button, no option to swipe left鈥攊t鈥檚 about being smarter by working harder. It鈥檚 not how good you are, it鈥檚 how good you want to be. And it鈥檚 not about fitting in, it鈥檚 about standing out.

Third, and most important: Throw away your plan. You know the one I mean鈥攖he one that tries to lay out your entire life in exact detail. Toss it out, and replace it with what I call 鈥渁 plan of the plan.鈥� A picture of where you want to be, and some ideas for how to get there. But stop being paralyzed by trying to determine where you鈥檒l be in 5-10 years. Let me tell you a secret: There is no job that is perfect all of the time. Instead, focus on the culture of an organization, what you can learn there, who you are going to learn it from, and what options that knowledge will give you. Because you can鈥檛 always see what鈥檚 around the corner. You don鈥檛 yet know what you don鈥檛 know. But you can鈥檛 let that stop you.

It鈥檚 2018. You are Gen Z. You are expected to hold many jobs and possibly many careers in your lifetime. And your future is likely to be with a company or technology or in a role that hasn鈥檛 even been invented yet. So, relax a little and give yourself a break. Yes, you may fail. But don鈥檛 be afraid to. In fact, fail often, but fail fast and try something new until you get it right. Frankly, without failing, you鈥檒l never learn the lessons that鈥檒l move you forward. Take risks, don鈥檛 be a slave to convention. If it feels right, do it. If it doesn鈥檛, don鈥檛. Let your gut be your guide. It will never let you down.

So, get rid of that rigid plan. Act like a leader. Take your values and your ideas, and turn them into action.

But, most importantly, just get started. Everything else grows from there. As the Chinese proverb goes, 鈥淎 journey of a thousand miles begins with a single step.鈥�

Even though today鈥檚 workforce is dramatically different from the one I entered, these lessons still apply.

But as I said, there was one major difference. In 1981, people were focused on profits over purpose. Back then, greed was actually good.

Today, for most Americans, the opposite is true. Far more people care more about what companies DO than what they sell鈥� and for the first time, they are willing to pay a premium for it. They want to support businesses that share their values.

The old paradigm is flipped on its head. Today, purpose creates the profits.

Just think about the brands whose success you all鈥擥en Z鈥攁re largely responsible for: Warby Parker. Madewell. Patagonia. Shinola. They all combine products and purpose. Ski jackets and sustainability. Custom watches and community development.

If today鈥檚 companies aren鈥檛 truly purpose-driven, they won鈥檛 succeed. Because you won鈥檛 let them.

As consumers, you鈥檝e created this phenomenon. And you鈥檒l continue it鈥攂y voting with your wallets.

And just as you choose what you buy, you鈥檒l choose where you work. Based on whether a company鈥檚 purpose matches your own.

You get to decide how these companies operate. Because, as communicators and storytellers, you will be the architects of public opinion. You鈥檙e the ones who will determine whether they deserve the trust people are placing in them. Whether they can actually solve the problems we鈥檙e facing.

You have this profound ability鈥攏ot to mention opportunity鈥攖hat not many people have had before. So how do you start?

A few months after he gave his famous commencement address here at 小蓝视频, President Kennedy spoke at the National Academy of Sciences for their 100th convocation. The President celebrated a century of achievement and progress in science, but he also issued a call to action to the future leaders of the field. He emphasized the important work that still needed to get done. And he said that even though they might not see immediate results, he hoped they鈥檇 get started right away.

He said it reminded him of what a French Army general once said to his gardener: 鈥淧lant a tree tomorrow.鈥�

And the gardener said, 鈥淚t won鈥檛 bear fruit for a hundred years.鈥�

鈥淚n that case,鈥� the general said to the gardener, 鈥減lant it this afternoon.鈥�

The same thing that was true for those scientists, is true for your career鈥� and for your life: It might take a while to bear fruit, but the world needs your contributions. Let your values and your talents change our collective future for the better. The world can鈥檛 afford for you to waste a moment.

So, start planting!